Fella’s Salsa

I was assigned the task of creating any food brand, but the goal was the brand would end up in Whole Foods. I chose to create my brand FELLAS as a salsa company. The founders of the company were two college friends (Dale & Randy) who have been fortunate enough to travel the world together. Every time the two come back to America, they are reminded of how bland and basic the flavors are. The two friends both loved getting salsa when they were away and decided to create their own line of salsa. This salsa though had flavors extracted from the corners of the world and brought together in a single jar.